The ASOS Story

Bravery Is In Our Blood

We set up to sell fashion online at a time when most people said it couldn’t be done. We proved it could.

We still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle.

We’ve always put the customer first – launching free delivery and returns, Premier, same-day delivery, ASOS Instant,  customer care on social – and we work hard to make shopping at ASOS easy for our customers, wherever they are.

"We love doing things differently. Today’s iteration of our values is authenticity, bravery, creativity and discipline".


The only question is: what’s next?